The ultimate goal for every business is to bring customers into store and make profits. However, customers must feel that you care for them to buy from you.
That is where content marketing comes in. With this strategy, you provide useful information to your clients without pitching for your products.
This builds trust with your clients and eventually business comes your way.
Here are 9 ways to bring customers to your local business using content marketing.
1 Create an Online Presence
Whether doing online business or not, a website is important. Most of the new clients search for online information before deciding on a purchase. In addition to your website, create a blog where you post content relates to your business. These posts will give you authority and create trust among your customers.
2 Use Social Media
The power of social media cannot be underestimated. Research showed that in 2016 more than three-quarters (79%) of Facebook users in America check the site daily.
Ensure that your blog is linked to social sites such as Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. You can create content specific to your social sites. Such as create images for Pinterest and Instagram or create a short meaningful sentence for twitter.
3 Use Press Releases
Press releases are your way of announcing new developments without directly endorsing them. If your news item is good enough, it will spread to other media channels and bring customers to your local business.
4 Quantity and Quality Content
Creating more content works well for search engine ranking and gives you authority. Depending on the specific site, aim to write a specific amount of words often keeps users at bay. However, this content must be of value to your clients. Search engines hate poor quality content. Remember to add some images and videos to complement your articles. Do not forget to also create offline content such as magazine articles.
5 Engage Online Community
Writing content is one thing. Engaging the readers is another. Let people converse on your platform. This is especially important for social sites such as Facebook since people go there to socialize.
6 Engage Local Community
Since your business is local, your clients are within your neighborhood. Engage in activities that bring people together. For instance, feeding the homeless and attending to emergencies help you stand out as caring. Once you are featured for these events, you attract clients.
7 Create Local Events
Think of events that will bring the local community to your business. For instance, if you are in the food industry, do food competition activities.
8 Use the Local media
The local media is often interested in the local content. Make sure they know when your events are taking place for coverage. It would help to mention or wear branded clothes at such occasions.
9 Collaborate with Other Businesses
Uniting with other business gives you more ideas. Identify strategies and ideas with businesses that share your vision. Support each other. This collaboration can be done both online and at the local level.
These 9 methods will bring customers to your local business. Seeing that there is a wide range of content to be created, you may need some help. Talk to us for SEO friendly online content.