State of E-commerce SEO
The internet provides billions of people around the world with an easier option for accessing goods and services via online shopping. E-commerce is the direct result of globalization in its truest sense. Since 2014, in the United States, people spend upwards of thee hundred billion dollars annually. This suggests that increasingly consumers prefer to purchase goods and service online, rather than venturing outside their homes to do so.
This is the reality of the ‘convenience culture’. That is why more companies are launching online businesses to tap into this trillion dollar industry. Because of the internet, companies are no longer limited to potential clients within their community, city or country; but they have a global audience.
E-commerce is highly competitive. According to Alexa, there are more than 110,000 websites in this category. You will need suitable E-commerce SEO strategies to ensure increase sales and brand recognition. The good news is that not many of these websites employ proper SEO strategies.
So with diligence and hard work, you can optimize your website and start generating more income for your business.
Lack of E-commerce Customer Needs Knowledge
The first mistake that many businesses in general make is that of not learning about their customers. Online brands tend to do the same as well. Sure setting up a website is easy, but getting visitors to that site and maintaining a profitable business can prove very difficult.
There are millions of websites on the internet. You can create a website and not receive even 10 visitors a month; outside of your family members and friends.
Take the time to understand whether your service is really needed.
What are the demands of the market?
Is there a gap and can you fill that gap?
How much are your potential customers willing to speed online?
It would be painful to create the most attractive website, receive thousands of sales inquiry and yet have minuscule sales numbers.
E-commerce is a Competitive Market Place
Who are your competitors? It is important to solve this question and gain a proper foundation of your market.
When potential customers type in a search term in search engines to look up your products or business, these are the websites that will be featured on the first couple pages.
Your aim is to be featured on the first page. Knowing your competitors will help you to optimize your website.
Take note of the strategies used by them and learn how to improve upon them.
E-commerce SEO Keywords Research
Next you should conduct keyword research. Do not rely on your own knowledge.
For the best result in digital marketing, you have to learn about the current trends. Else you can hire SEO company, who are expert in the subject matter.
These can change very quickly; therefore, you must conduct research on the most commonly searched terms or keywords for your business niche.
The aim is to find the most popular keywords that will help your business website to be featured highly in Google rankings.
This will in turn direct more people to your website and improve upon your search traffic.
Quality Content To Bring In Repeated Visits
More visitors, also means more repeat business.
Of course, this is an added benefit when you have satisfied customers. However, to keep clients coming back and recommending your website you must provide attractive content, comparably great deals and this will help to retain the visitors; regardless of whether you cater to businesses (B2B) or customers (B2C).
Google algorithms take this into consideration as well and will rank you favorably for gaining traffic. After you have selected your keywords, they should be used to correctly optimize your website’s content. It must be included in site titles, headings and repeatedly in the verbiage on all web pages.
Blogging is Important For E-commerce Site
You must have heard, content is the king!
You should scope out your other competitors such as bloggers. It is relatively easy to do so because they would be ranking highly in your Google searches.
Remember, you are not only competing against other businesses within your niche, but you are competing for ranking with bloggers as well. Blog websites will have loads of content per page. This helps in their rankings, especially if their content is fresh or frequently updated.
In this article by Neil Patel talks about how you can get your content go viral and earn more traffic.
You should also review several of the top blogs that feature in your Google searches to identify their keywords. In this way, you could possibly find several E-commerce SEO keywords that are useful and remember to use them correctly for maximum optimisation.
Constantly Improving E-commerce SEO Strategy
Set SMART targets. Never settle for those first numbers; always aim to improve.
When you have goals, these will help you to continually assess your website’s performance. They will also help to motivate you because launching your e-commerce website can be a lonely endeavor, unless you have a team. There should be no ambiguity.
Beginners should start small, but always think BIG, for the future.
For example, you can specify that you wish to have 1000 visitors within the first month. Then, once that goal is accomplished, you can target 5000 visitors in three months. Afterwards you should implement other marketing strategies during this period to help you meet those targets.