One of the major concerns in digital marketing is how to retain website visitors by improving web page speed. Well this is done by making your website more visible in search engine results.
A 1-second delay in page load time yields:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
Learning about and implementing search engine optimization (SEO) strategies will help you to achieve that target. Search engines, especially Google, are a major driving force behind page visits and there are various ways to ensure that your page is at the top of their search results.
Utilizing the right SEO methods will help your website to achieve ‘organic’ visits from people who are most likely to invest in your business, access your services and buy your products.
Google uses different variables as ranking factors. These include the number of inbound links, your titles, headers, social media mentions, images, domain name, host and your web page speed is now one of them.
Here’s an article written by people at Crazyegg on each step by step process of reducing web page speed!
Web Page Speed Reduces Bounce Rates
In 2010, Google added page loading speed as one the factors considered in its algorithm for higher search engine ranking. If your website is slow, then visitors will become uninterested and move on to another portal.
If most of your visitors leave, then it means that you have a high bounce rate and this is a genuine concern for website visitors and for Google. Yes, there are many factors that affect page loading speed, including a visitor’s internet connection.
Nonetheless, you still have to implement the recommended strategies to achieve a higher search engine ranking. You want to ensure that your page loads in three seconds or less.
With the advances in technology, a web page visitor uses both traditional computer devices, like desktop or laptop computers, and mobile devices.
The majority of web users are using mobile devices. As such, you have to optimize your web page speed for both types of devices.
If you don’t want to be penalized by Google and other search engines for a lack luster performing website, continue reading to learn more about search engine optimization (SEO) strategies to improve your web page speed.
Web Hosts Can Lower Your Page Speed
Your website host can affect your search engine ranking.
Many online users are attracted to lower fees offered to them by website developers and website builder tools. This can be detrimental in the long run.
Ensure that you research your web host before you lock in an annual or multi-year deal. There are tons of domain hosts and website builder tools, but you want to select one that has a reputation for having a faster page loading time.
In addition, your web design theme can be a detractor as well. Sure you might want a professional looking page, but all the fancy stuff might add to your page load time and that directly means a lower ranking on Google. Talk to web design company about improving page speed along with great designed pages.
Images and Video Can Slow Page Speed
Consider the use of images with compression.
Sometimes, less does mean more as images do take longer to load than text. The larger your images, the longer they take to load as well. Therefore, you ensure that not only are your image files small, without sacrificing quality, but that you use more compressed image files.
PNG files do not require that you add as much data, like comments.
Adverts should be reviewed as well. Too many adverts are not only a detractor in user experience, but also for web page speed.
Look Into Coding For Page Speed
In addition, you might also want to look at your web page coding. Sometimes there is often double coding by having both HTML and CSS files. This adds to the inefficiencies of the web page. CSS files are considered the more efficient option.
Analyze Page Speed Test Tools
One way you can access and improve your web page speed, is by utilizing page ranking tools or the services of a page ranking websites.
There are many to choose from including Uptrends, WebPagetest, Oncrawl, TestMySite, Moz, Monitis and tools such as YSlow, Pingdom, GTmetrix, YUI Compressor.
Google Developers has a Page Speed Insight tool as well. Most of them allow you to run a speed test and offer specific recommendations on how you can optimize your website’s loading time, for free.
There are a few that will run tests using servers from various parts of the world.
Remember, the aim is to get your webpages to load in under three seconds. You can try several of these tools to compare the findings and select the one that best suits your needs.