Local SEO is the implementation of your online business assets so you can get found in local search results page. One of the keys to having a successful local listing of your business is optimizing your online properties with Local SEO techniques.
Millions of people are using their mobile devices to access information about products and services online. Every year they spend trillions of dollars worldwide. Even if you get a small percentage of that pie, it will help your bottom line.
As you might be aware, that recommendations are always changing for SEO improvements. This is because of technology leaders, such as Google, YouTube and Facebook impact the internet landscape, just by a tweak to their algorithm.
In order to keep your business relevant, you must stay up-to-date with these changes. That includes reading up on the latest strategies to learn how to improve your on-page SEO and Local SEO to enhance your rankings in the city your business is located.
Reasons Why Local SEO Matters
First: Search engines such as Google, Yahoo and Bing factor in geographic location data when displaying results.
Secondly, people tend to include cities or states when searching on the web.
Finally, consumers are starting to trust smaller local businesses over larger known brands.
So, let’s look at the Local SEO techniques cheat sheet that will help you to achieve your targets.
On-Page Optimization To Improve Organic Result
Primarily, your aim should be to optimize your website and increase visitor traffic to your website. So how do you do this? You can first start by improving you title and Meta description tags.
These are found in the HTML code of your website. They are customizable and determine the look of content on your page. However, they are beneficial in that the content of Meta tags and titles are usually displayed in search results.
This means that the text that you place in these elements can be used to further advertise your website and by extension, your business.
Restrict your title tags to no more than 60 characters and your description tags to be between 130 to 150 characters. This should ensure that your information is not cut off abruptly when it is displayed in search results.
Claim Google My Business Listing
Visit Google My Business and claim and optimize to improve your businesses online reputation. You can do the same on Bing Places for Business. It is free to sign up with these services.
Additionally you will benefit from the users who subscribe to them as well. With Google you will have to complete their verification process. This is where they send you a card with information or PIN that you will use to complete the process.
Note* They do not send these mailings to PO boxes. Ensure that you populate all the fields provided.
Get Listed On Local Business Directories
Make sure to claim your local business listing online if you want to enhance your rankings in the city your business is located.
Google discovered that four out five online users conduct local searches for business services and products in their area. This means that you are leaving money on the table, when you do not register your business with these online directories, and you miss out on gaining new or repeat customers.
Go to web services such as Merchant Circle, Yelp, or City-search. If there are local directories in your area, register with those that are reputable and receive high traffic as well.
The Chamber of Commerce or local newspapers can help you with identifying them as well.
Get Customer Reviews On Social Channels
Finally, get your customers to complete online reviews for your business. This is a great way to improve your business reputation.
Many people look up the company reviews on websites like Google and Facebook and more than 80% trust online reviews to make their decision on buying.
You should also create a Facebook page for your company and directly network with users there also.
Positive reviews have an added benefit. These reviews will be noted on in Google’s search algorithm and improve your rankings and business visibility.
You will be leaving money on the table, if you do not use the best Local SEO guidelines to improve your brand recognition online.
There you have it. Now that you have the knowledge, resources and the process, it’s time to get started and make those implementation. If you are looking for help in improving your local business ranking in Atlanta, talk to us. We serve businesses in the city of Atlanta and near by towns.