You probably have heard about them Long-tail keywords for SEO. Simply put, they are short and long phrases related to main word, in the internet world. With search engines, long and specific descriptions are important for several reasons. But first, let’s consider how long-tail keyword works.
Think of the Chinese dragon. See how its body is shaped, that is how search engine results are curved.
From the word phrase infographic above from Elliance Inc., you will notice that the head of the key phrase curve has a high competition for the word ‘shoes’. This also comes at a higher cost and lower conversion rate; if you are going to run Google Adwords campaign. As you move towards the tail, the competition reduces significantly. In addition, there is a higher conversion rate at a lower risk at the tail level. Professional SEO companies know it and use it in content copy for their clients in Atlanta and in the USA.
Although there are no strict rules as to when a description becomes long-tail, 3 – 4 words are the average for long-tail. Use these words in your meta tags, headings, subheadings, and in the body of your content. But be careful and creative as most of the long phrases are not grammatically correct. Also, you do not want to spam your site with keyword stuffing.
Now, here are the 9 reasons to focus on long-tail keywords:
- Users search the internet using long-tail keywords
Most people know exactly what they want from the internet. They also know that there is tons of information on the internet that they might not need. To filter, they use specific words in their search. For example, a person doing a search on ‘reliable SEO companies in Atlanta’ only wants specific SEO companies. If you focus on that specific niche, you are likely to be found on search engines.
Notice that when you start typing some words, search engines suggests more specific details. For example, a search on dog food brings some other suggestions such as ‘dog food advisor’, ‘dog food brand’, and ‘dog food container’. This tells you that there is a high likelihood that a user will use a long-tail search suggested by Google even without intending to.
- Higher Google ranking
There is no point in writing great content if it cannot be traced. There are many factors to consider when optimizing for search engines. And one of them is the long-tail keywords, especially with Google. Naturally, your site will rank for more keywords with the long-tail word trick. Also, you rank higher for single keyword.
Another strategy for higher ranking is lengthy content. Usually, blog posts with 1,000+ words rank higher. But you could easily turn off your readers by overwriting to hit your target. The simplest way to add more words is to use long-tail keywords. Mixing the short and the long keywords will also make your article attractive to readers.
- Targeted visitors trick is long-tail keywords
If you are new to a city and want to quickly locate a building, you rely on directions that are very specific to your need. Internet users search the internet and then scan for sites that best solve their problems. With a long-tail keyword, you have already given them a clue of what they will find. As such, they are likely hit on your site.
- Competition is less
Internet competition is stiff. It is even stiffer with shorter keywords. See how that plays out with the long-tail phrase curve above infographic. Think of it, how many SEO companies are out there in the world? But there are fewer SEO companies that focus on small businesses even fewer that focus in certain local areas. Your long-tail keyword eliminates most of your (often unnecessary) competitors.
- Long-tail keywords give a higher ROI
Some people are afraid that being more specific draws less traffic. Yes, it is true. But for a long-term strategy, this is good for you. The few clients you are attracting to your site are more likely to buy if they find what they want. Thus, the conversion rate here is higher. It is estimated that the click-through rate is 56% for long-tail keywords compared to 30% for short words. According to Search Engine Watch 1 – 4 character keywords are, more often than not, too short for advertisers to derive any meaningful intent. 5 – 10 character keywords generate a high number of impressions.
- It is a free marketing strategy for your blog
Ranking on top of SERPs (Search Engine Results Page) is a free marketing strategy. You do not have to pay adverts to get noticed by clients. It is that simple.
- Cost per click is lower for long-tail keywords
Cost per click is the price for the pay per click campaign. Naturally, you want to pay less for more traffic. To achieve that, you need to understand that your advert is ranked depending on your competitors. Since there is less competition with the long-tail keywords, your ad is likely to rank better. If you focus on long-tail keywords, you end up paying less for higher ranking.
- Optimizing for voice assistants
Voice assistance are quite popular with Amazon. Google is catching up too. You can see that from the rising demand for smart cars. To effectively train the voice assistant, you need long-tail keywords. This is especially so because internet users speak the long-tail words language.
- Valuable content
Search engines expect you to provide value to your clients. By using long-tail keywords, you easily do so without overwriting. For instance, you could add the word ‘affordable’ to the short word SEO companies. Now, that is really easy. And if your readers love what they see, there is the potential of link building for even better ranking.
There are many benefits of focusing on long-tail keywords. Your marketing strategy should be centered on it. To get the long phrase suggestions use:
- The search engines: the auto-suggest from Google and Amazon will give you an idea. You can also see the ‘related posts’ at the bottom of SERPs
- Competitor research: scan your industry and see what your top-ranking competitors are using
- Groups: people use forums to ask questions. Naturally, they also search the internet using these phrases
- Tools: there are a number of tools such as Google Adwords, Ubersuggest, and WordStream. There are both paid and free options depending on your level sophistication.
If you need some assistance from an experienced SEO and web design company, talk to us.