Mobile keywords research is becoming more and more important, as the number of mobile users are growing. Mobile-First, this is a term that has been making its rounds recently; ever so often the tides change in digital marketing and one of the proponents of those changes is Google.
Mobile First Web Design
The majority of consumers that surf the internet are doing so with their mobile devices. Apple and Android phones have greater processing capabilities and as such internet users can more easily browse the internet using their tablets and phones. This trend was quickly detected and acknowledged by the multinational tech companies.
Now, mobile keywords, is one of the factors that affect whether or not your website, is featured at the top of search engine rankings. This means that your website must be compatible with mobile devices, because their page crawl algorithms are now based on Google’s mobile-first indexing policies.
Internet has released findings about consumer behavior and usage of mobile and search. They indicate that there was an increase from 35% of adult smartphone users in 2011 to 70% and growing, in the United States. With mobile devices becoming more affordable every day, it can only mean continuous increase in use by online visitors. As such, it is a no brainer for any business to update their websites with a mobile friendly version.
One of the ways to do this is by optimizing your website with mobile friendly keywords. Search metrics researched the top one hundred websites on the internet of that over 90% of them are not optimized for mobile devices.
Mobile Keywords Research Vs. Desktop Keywords Research
There is not much difference in mobile keyword research, as it is for desktop keyword research. However, there are elements that you must keep into consideration. Let’s begin with content.
Regardless of the device that is used to access the internet, the need for your website to have relevant and optimized content, it never changes. Your word count requirement for mobile devices however, is less than that required for desktop devices. Traditionally, you should have over 1200 words for desktop, but for mobile devices, you are required to have over 850 words. Ensure that your topic is appropriately covered.
Small Screen Devices With large Font Keywords
Mobile devices have smaller screens and because of that visitors tend to move on from websites that have ‘hard to read content’. This can be caused not only by the choice of mobile keywords research words, number of words on the page or the line spacing, but the type and size of font can be a factor as well. Many website themes usually lock you in with a specific font; you want to ensure that you select a theme or font that is easily readable from a mobile device. It is recommended that you test this using your own smartphone as you edit the web content on your pages. You can also use readability Score tools, readily accessible online to assess the Flesch readability score of your page.
Using Long Tail Mobile keywords That Is Relatable
You should also include long tail keyword terms that closely relate to your products, services or the website’s content. This should reduce your bounce rate and have you ranking favorably, when compared to your competitors by Google’s algorithm.
For example, if you have a business website for ordering breakfast, then your keywords must relate food and routines. You could use terms such as, instant breakfast, breakfast on the go, sandwich breakfast, NYC breakfast, coffee shop, quick coffee etc.
Mobile users tend to also speak their keywords and as such, you must optimize your website with these terms. For that reason, you could incorporate terms such as ‘where is the nearest coffee shop’. Use terms related to both your business and your location as well.
Register and Stay Up To date With Google
In addition to optimizing your website with proof terms and location specific keywords, you will also want to register your business with Google. You can do this by setting up or claiming your ‘Google My Business’ page. It is important that you include not only your name, address and phone number but also your business hours as well. The more information you provide online about your business, Google will consider your business as reputable.
As you will note, Google continually changes their requirements for search engine ranking. You should ensure that you stay up to date on these modifications and implement the latest requirements on your website. After working hard on optimizing your website and after you have gained a high search engine ranking, you will not want be penalized in the future and fall behind your competitors.