Youtube SEO is important for brand visibility
The prospect of accessing the millions of viewers who watch video content on YouTube.com is exciting.
This is actually a great way to market your website, product or services online.
However, every minute Youtubers post more than 100 hours of content on YouTube. With the enormous amount of video content being posted, users generally have more than enough options.
How can you successfully compete with that? How can your video stand out, draw attention and gain even more shares and subscribers?
Without proper YouTube SEO strategies, your video faces insurmountable obstacles towards becoming a viral success.
Using Youtube SEO strategies for video is a great way to optimize your traffic to your channel and gain followers.
Improve YouTube video elements
It is important to note that while YouTube algorithm is not as bulky as Google’s, they still consider many elements as well to guide their more than 30 million daily visitors.
These signals are linked to your title, trust, keyword relevance, channel strength, authority, number of views, audience retention, sharing, reactions and comments; and yet these are affected by dozens of other signals.
Therefore, to optimize the videos on your YouTube account you must improve title information, gain likes, gain comments, gain subscribers, use keywords, use tags etc.
Long video descriptions
Firstly, always use long video descriptions.
The algorithms used, by both Google and YouTube to crawl your page, cannot watch the content; therefore, they must scan through the verbiage on your page.
Lengthier video descriptions should be packed with appropriate combination of keywords and long-tail keywords and even the terms usage to tag the video.
It means that, indirectly, you will benefit from the tail end keyword factor. This will definitely increase your chances of being featured more often in searches.
So remember to use more than 200 words in your long video descriptions.
Keywords in your video titles
Incorporate video keywords into your titles; this is another great YouTube SEO strategy that will increase traffic to your page.
These terms generally feature video results on Google’s top pages.
To do this you need to first research video keywords that are popular or those that are looked up more than 300 times per month.
This way you gain more visitors from not only YouTube, but Google as well.
For example, people are fond of seeing cute babies and animals. Let us do a test for ‘cute babies’ or ‘the cutest puppies’. Do you notice that this search provides videos from YouTube as well? If you see these videos on the first page, then this is an indication of a high-ranking video keyword or search term.
Share video on social media channels
Another great YouTube SEO strategy is to share your helpful video on social media websites.
Sharing your video means that you tap into the traffic on a different platform.
Facebook, Twitter and LinkedIn have millions of users.
You might not want to place links on people’s pages, as this can garner negative results in terms of dislikes and negative comments; but you could share the videos to your own page.
You could also share your helpful video to relevant online communities.
Wherever someone asks a question that is addressed in your video, you can share the link with a brief description.
If people like your video and benefit from the advice, they are more likely to share and subscribe to your channel.
As you can see you can give a boost to your Brand visibility.
Once you start getting more visitors and gain subscribers to your channel, you will see your business climb up.
Start with the steps shown above to improve your video YouTube SEO.
Need help with any of the above steps get in touch with our professional SEO company today!